Amazon’s Prime Big Deal Days have officially kicked off, and if you’ve been holding off on picking up a new Apple gadget, this week might just be your window. The sale runs October 7–8, and while not every discount is groundbreaking, there are some real gems — especially if you don’t want to wait until Black Friday chaos.
As always, you’ll need a Prime membership to unlock some of these prices. Below, I’ve rounded up the most interesting Apple deals, added a bit of context on whether they’re truly worth it, and sprinkled in some personal reflections for anyone debating an upgrade.
MacBook Air: Apple’s Sweet Spot Gets Sweeter
If you’ve ever asked a tech writer what the “best all-around laptop” is, there’s a good chance they’ve said MacBook Air. And for good reason. Thin, light, reliable, and now sporting Apple’s latest M4 chip, it’s still the go-to Mac for most people.
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13-inch MacBook Air (M4, 512GB) → $999 ($200 off)
This price is just a few bucks away from the lowest we’ve seen for a 16GB RAM / 512GB config. For everyday use — think streaming, browsing, light editing — this machine absolutely flies. -
15-inch MacBook Air (M4, 512GB) → $1,199 ($200 off)
Same performance, bigger screen. Perfect if you find yourself squinting at spreadsheets or just prefer more screen real estate. It’s not the deepest discount ever, but it’s close enough to call a “buy” if you’ve been waiting.
👉 My take: These are the “safe bets” of the sale. They’re not flashy, but they’re dependable, and the $200 savings makes them worth grabbing now instead of waiting until November.
iPad: Solid Entry-Level Option
The iPad has reached that status where almost everyone either owns one or wants one “just for the couch.”
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iPad (A16, 256GB) → $399 ($50 off)
Scored an 84 in reviews, and it’s exactly what you think: a reliable tablet for watching Netflix, scrolling Safari, or knocking out a quick document. It’s not the powerhouse Pro, but for students or casual users, it’s great value.
Is this the lowest price ever? Not quite. It’s about $25 higher than its all-time low, but still a decent $50 cheaper than buying straight from Apple.
👉 Tip: If you’re eyeing it mostly for streaming, web, and light work, go for it. If you want it to replace a laptop, you might want to hold out for the iPad Pro — or look at that MacBook Air above.
Apple AirTags: Small but Mighty
This is one of those accessories you don’t think you need… until you lose your keys at the grocery store.
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AirTags (4-pack) → $75 ($24 off)
Ultra-wideband tech + Apple’s massive “Find My” network make these the best Bluetooth trackers for iPhone users.
We’ve seen them dip to $65 earlier this year, but $75 is still a solid price. Rumor has it an updated model may land later this year, but if you’re constantly losing stuff, why wait?
👉 Personal note: I’ve got one in my backpack and one on my dog’s collar. Both have saved me more stress than I care to admit.
Apple Pencil Pro: A Stylus That Finally Feels Pro
For artists, designers, or note-taking enthusiasts, the Apple Pencil Pro is a dream.
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Apple Pencil Pro → $99 ($30 off)
This is Apple’s premium stylus — wireless charging, pressure sensitivity, haptic feedback, gesture controls. It’s not compatible with every iPad (base models miss out), but if you’ve got a newer one, it’s a worthy add-on.
👉 I’ve tested this — it makes digital sketching feel surprisingly natural. If you’ve been holding back because of price, this is one of the better deals we’ve seen all year.
Mac Mini: Tiny Size, Serious Power
Don’t let the size fool you. Apple’s Mac Mini is still one of the most efficient little desktop machines you can buy.
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Mac Mini (M4, 256GB SSD) → $499 ($100 off)
16GB of RAM by default, faster chip, smaller footprint, and enough ports to run three external displays. The only drawback? No USB-A ports, which feels odd for a desktop.
👉 If you’re looking to build a budget-friendly workstation or home media setup, this deal makes a ton of sense. It’s not quite at its all-time low, but still very worth it.
Apple Watch Deals: Small Discounts, Big Choices
Amazon is offering modest cuts on Apple’s latest watches. They’re not life-changing, but since these just launched, any savings counts.
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Apple Watch SE 3 (40mm, GPS) → $240 ($9 off)
The new SE now has an always-on display, which fixes one of the biggest annoyances of earlier models. Great entry-level choice. -
Apple Watch Ultra 3 (49mm) → $780 ($19 off)
Built for hikers, divers, and athletes who need durability, brightness (3,000 nits), and even satellite communications. Not for everyone, but if you’re the adventurous type, this is Apple’s most rugged watch. -
Apple Watch Series 11 (42mm, GPS) → $390 ($9 off)
Best all-around smartwatch in Apple’s lineup. Bigger and brighter screen than the SE, plus ECG app and hypertension alerts. Small discount, but again, it’s brand new. -
Apple Watch Series 10 (42mm, GPS + Cellular) → $329 ($170 off)
Older, but if you want LTE support at a lower cost, this is one of the better bargains in the lineup. -
Apple Watch SE (2nd Gen, 40mm, GPS + Cellular) → $189 ($110 off)
A solid “budget” option if you don’t mind missing out on the upgrades in SE 3. At this price, it’s hard to argue.
👉 Bottom line: if you want the absolute latest, the SE 3 or Series 11 are the way to go. If you just want Apple’s smartwatch ecosystem without the premium price, the 2nd-gen SE is the sleeper hit here.
Should You Buy Now or Wait?
Here’s the million-dollar question: are these Prime Day Apple deals worth jumping on, or should you hold out for Black Friday?
From what we’ve seen:
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MacBooks are close enough to their best-ever prices that waiting may not save much.
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AirTags could dip lower, but not by much.
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Apple Watches and iPads may see slightly better discounts in November, but nothing guaranteed.
So if you need (or just really want) a new Apple gadget now, these deals are strong enough to justify hitting “Buy.”
My Take: Why This Matters
What really stands out to me about this sale isn’t the size of the discounts — some are small — but the timing. Apple gear rarely gets big price cuts right after launch. The fact that we’re already seeing deals on brand-new watches, the latest MacBook Air, and even accessories like the Pencil Pro suggests Amazon is leaning hard into Prime Big Deal Days as a legit Black Friday warm-up.
For shoppers, that’s a win. It means you don’t necessarily have to wait until late November to score meaningful savings.
So whether you’re eyeing a MacBook Air for work, a Mac Mini for a home setup, or just want to finally stop losing your keys with an AirTag 4-pack, now’s as good a time as any.
And if you’re like me? Well, you’ll probably end up adding “just one more Apple thing” to your cart — because let’s be honest, that’s how Apple gets us every time.
